Western Spaghetti

The after effects of not using a condom. (Banned commercial)

I like this commercial because it really gets the attention of the people intended to be the target market: young guys who are not ready to have a kid. Instead of focusing on health issues or other information that people already know about the product, this commercial takes a fun approach to advertising condoms by fast-forwarding the future of this man who forgot or chose not to wear one.

Awards won:
Silver Lion at the Cannes International Advertising Festival 2003
Golden Shark at The Shark Awards at Kinsale/Ireland
Gold at Eurobest 2003

Unicef---Fight against pedophilia

Advertised brand: UNICEF
Advert title: Sheet Advertising
Agency: Leo Burnett--Bogota, Colombia
Creative Director: Carlos Murad / Otavio Schiavon
Art Director: Germn Espitia / Camilo Carvajal
Copywriter: Camilo Carvajal / Germn Espitia
Director: Camilo Matiz

"Get in touch with nature" Toyota Prado-- Banana Leaf Print Ad.

Agency: Leo Burnett, Bogota, Colombia
Creative Director: Mauricio Rocha, Rodrigo Dávilla
Art director: Carlos Murad
Copywriter: Otavio Schiavon

Happy Dent White Teeth

I really like this commercial that recreates how people saw in the dark during Medieval India. Of course, this is only true in the minds of the creative people that produced this TV ad. Lamps and lights are white, bright teeth that illuminate different settings. This is a very innovative commercial from India that advertises Happy Dent Chewing gum.