Aug 10, 2008

The after effects of not using a condom. (Banned commercial)



I like this commercial because it really gets the attention of the people intended to be the target market: young guys who are not ready to have a kid. Instead of focusing on health issues or other information that people already know about the product, this commercial takes a fun approach to advertising condoms by fast-forwarding the future of this man who forgot or chose not to wear one.

Awards won:
Silver Lion at the Cannes International Advertising Festival 2003
Golden Shark at The Shark Awards at Kinsale/Ireland
Gold at Eurobest 2003

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