Aug 10, 2008

The after effects of not using a condom. (Banned commercial)



I like this commercial because it really gets the attention of the people intended to be the target market: young guys who are not ready to have a kid. Instead of focusing on health issues or other information that people already know about the product, this commercial takes a fun approach to advertising condoms by fast-forwarding the future of this man who forgot or chose not to wear one.

Awards won:
Silver Lion at the Cannes International Advertising Festival 2003
Golden Shark at The Shark Awards at Kinsale/Ireland
Gold at Eurobest 2003

Aug 5, 2008

Unicef---Fight against pedophilia



Advertised brand: UNICEF
Advert title: Sheet Advertising
Agency: Leo Burnett--Bogota, Colombia
Creative Director: Carlos Murad / Otavio Schiavon
Art Director: Germn Espitia / Camilo Carvajal
Copywriter: Camilo Carvajal / Germn Espitia
Director: Camilo Matiz

Aug 4, 2008

"Get in touch with nature" Toyota Prado-- Banana Leaf Print Ad.





Agency: Leo Burnett, Bogota, Colombia
Creative Director: Mauricio Rocha, Rodrigo Dávilla
Art director: Carlos Murad
Copywriter: Otavio Schiavon