Agency: Leo Burnett, Bogota, Colombia
Creative Director: Mauricio Rocha, Rodrigo Dávilla
Art director: Carlos Murad
Copywriter: Otavio Schiavon
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So, what is Advertising?
- My answer:
- Ad+d (To add value) Ver ("To see" in Spanish) Tis (comes from the verb “tease:” to excite (another) by exposing something desirable. Ing (To do) Adding value to the brand by teasing, illustrating, and demonstrating what it does and how it does it, but especially showing what it does for you, the consumer.
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